Neustar at re:Invent 2014

On Thursday, Nov. 13th I was given the opportunity to speak at AWS re:Invent 2014 about the ad analytics products and platforms we’ve built on Redshift. My slides are available here along with what I said in the speaker’s notes.

I covered how to implement four classical ad tech queries:

  • Frequency – how many ads should I show each user?
  • Attribution – how much should I pay for each ad?
  • Overlap – where can I find these people for cheaper?
  • Ad-hoc – how can I empower my users to run their own custom queries?

I also discussed how to take maximum advantage of Redshift’s simple orchestration and provisioning to scale to as many workloads and platforms as your heart desires and save money in the process!

It was a pleasure, as usual, to present to a packed room and to discuss all the great things the team has been up to.

The Myth of Clouds

CloudsOver the last few years, people like us have been fighting off the “forces that be” to move everything into a public cloud. The belief is that if you move your software stack into a public cloud you will no longer need to worry about such tedious tasks as capacity  planning, capital expenditures, and staffing of a service delivery team.  You will just magically have a 100% uptime for your product.

One of the other myths that is particularly concerning to me is that  public clouds remove the requirement to have industry experts in networking, systems, and data on hand. You will change your process and product to fit inside of their systems. Today’s problems around real-time analytics and massively large data sets have grown larger than what fits inside of conventional thought, and sadly cloud computing has become a conventional thought for many in the Internet services world.